Randy Jackson, Culture Beats Strategy

For Coach Randy Jackson, culture is key. This week on the podcast, we hear from Jackson about team-building and co-creating team culture to create a framework both players and coaches buy into. After all, he says, if a group has common goals and speaks the same language both on the field and off, they are primed for success, even if they don’t always win.

The way to build that strong culture lies in having a dialogue with players and staff. Jackson says people are more likely to want to uphold a structure if they feel they’ve been a part of creating it—if they have a stake in it and know why it is how it is. Just telling players why they should be a certain way falls flat, but if they have skin in the game, loyalty and drive follow not far behind.

What You’ll Learn:

  • Build a culture where the players and coaches are on the same page
  • Develop a structure team members buy into
  • Be intentional in finding people for your team
  • Set manageable goals and learn how to fail with grace
  • Challenge your team by showing them competition with their peers


“My definition of mental toughness is how fast you can get over a mistake.” -Randy Jackson

“If you can get to a kid’s heart, you can get to their head.” -Jake Thompson

“I think it’s a common goal base. If I can’t surround myself with guys who believe what I believe, then we’re going to struggle.” -Randy Jackson

“I think if they know you have their best interest at heart, they’ll take hard coaching.” -Randy Jackson

“You can get any culture you want, if you bring players in and have a dialogue with them.” -Randy Jackson


You can follow Coach Jackson on Twitter @CoachJacksonTPW. You can order his book, Culture Defeats Strategy on Amazon here. Learn more at coachrandyjackson.com.

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Episode 126